Email Bounce Rate: What Is It? How to Reduce Bounce Rate?
So, you have put your best into customizing the perfect email. That’s great! Email marketing is still going strong for any marketing department. Studies show that around 99% of consumers check their email every day making it a preferred way to receive updates from brands. Simply put, marketers can’t ignore email marketing. Here lies the importance of developing a strong email marketing strategy. But nothing can be more frustrating than you hit the send button and then find that large numbers of your audience do not receive the mail and emails can harm your overall email delivery. It can hurt your sender’s reputation.
But unfortunately, bounced emails are an inseparable part of email marketing. You can’t help but stop it. A bounce rate of 2% or less is generally considered a healthy bounce rate, which is not much to worry about. But, if the bounces have crept more than 5%, it is enough to damage the reputation of your IP address. Continuously increasing bounce rate may result in the suspension or closing of your email sending account. But hopefully, some ways can help you bring your email bounce rate down to a healthier rate. So, if you are experiencing a hard bounce rate consistently, it is important to take the necessary steps.
But, before diving deep into the topic of how to reduce email bounce rate, it is important to understand how you can calculate your email bounce rate.
How Is Email Bounce Rate Calculated?
You can calculate the email bounce rate manually by dividing the number of bounced emails by the number of emails sent and then multiplying it by 100. You will get the answer in percentage.
You can calculate or measure your email bounce rate by using effective tools. One such tool is Campaign Monitor which will allow you to check your email bounce rate based on the specific campaign, data ranges, transactions, or subscribers’ activity. It will enable you to monitor your bounce rate from different perspectives. Anyway, the 5% bounce rate which is considered a hard bounce rate is alarming and it is a clear indication that you should clean up your list or determine why your emails are bouncing.
Common Reasons for Email Bounce:
Several reasons lead to email bounce. So, it is important to find out the exact reason why an individual email didn’t reach its intended recipient. The reasons may include:
- The recipient does not have access to an email account.
- The email account has not been used for a long period or it has been deleted.
- The email server is not working properly.
- The recipient’s email box is full.
- You have been blocked listed by the recipient.
These are some common reasons for email bounce, but unfortunately, you cannot solve these problems. So, it is best to look at your bounce rate as a whole instead of sticking to why a single email is not delivered. It will just kill your valuable time.
Ways to Reduce Your Email Bounce Rate:
Now, look at some effective ways that can help you reduce your email bounce rate:
- Subscribe Double Opt-Ins:When it comes to reducing email bounce rate, first it is important to identify whether an email address is authentic or not. You can do this by subscribing to a double opt-in contact list management tool that works effectively by sending emails to new subscribers and only adding them to the list once they have clicked the confirm button. This is the initial confirmation that indicates that the email address is correct. Most of the successful email service providers like Gaurish Technologies, Gwalior also utilize this practice to keep their email servers healthy by reducing the email bounce rate.
- Clean Your List Regularly: Make sure that your email list is not populated with inactive accounts. Otherwise, your email bounce rate will naturally go higher. So, it is important to clean your email marketing list regularly resulting in getting only soft bounces in case the recipient’s inboxes are full.But before that, you can also conduct an email campaign by asking the disengaged recipient whether they like to receive your emails or not.
- Ensure that Your Emails Do Not Hit the Spam Folder:Studies show that more than 53% of emails sent globally are spam. There are several key metrics that email providers use to identify spam. Make sure you are not falling into this category. Luckily, there are ways to avoid spam filters. For instance, you should not use too large or too small images or copy content. Instead, you need to avoid some common phrases and check out the best email writing guidelines and subject lines while writing email marketing content.
- Don’t Use Free Sender Domains:Businesses need to send emails from an owned domain and not from a free platform like Gmail or Yahoo. It indicates that you are a legitimate person and your business is also verified. So, there will be less chance for your emails to mark as spam.
- A/B Test Emails:Every business puts their best effort to craft their email marketing strategy, but still some reach a very successful position, whether some fail to achieve this. After all, quality makes all the difference. So, it is important to check whether your subject lines, email copy, and CTAs are working or not. You can do this through A/B testing emails. The idea is that you will send two different emails to two groups of subscribers to find which performs better.
Ways to Reduce Your Email Bounce Rate:
Email bounce rate can dramatically affect your email delivery. The less your email bounce rate, the more you will get the positive results you want. Simply put, reducing your bounce rate results in encouraging more email opens, more clicks through, and finally more sales. Here comes the role of hiring a leading email marketing service provider like Gaurish Technologies, Gwalior will continuously check the list of your recipients by utilizing the latest tools and technologies to ensure your list is healthy and engaged.