Tips to improve website speed | How to speed up a website?
As digital marketing is gaining success with time, numerous digital businesses are flourishing. This enhances the global competition, and therefore, your business needs to serve the best and unique with a smooth and fast process. For instance, if you visit a restaurant, and the waiters take more than a considerable time to serve, it will bring down the entire morality of the restaurant. Similarly, website speed is optimum to satisfy customers with a smooth, fast, and flexible process.
When a website does not have a good speed and performance, the customers tend to leave, thus increasing the bounce rate. Google processes the bounce rate and tends to rank your website down in the search engine. The algorithm of Google helps the customers to get the best websites and tags them on the first page. This article will have a perfect piece of idea about the website’s speed and its necessity.
What is Website Speed?
The cut-throat competition in the digital market has allowed the advancement of the entire scenario of the digital market. Website speed or performance refers to the time taken by a website to load in the browser and become fully functional. If a website takes a lot of time to load, it tends to drive away from the customers. Websites that have high render speed gathers more traffic compared to the slow website.
Digital business is constantly enhancing in all possible sectors, which is increasing the customers’ morality. Nowadays, it is hard to find slow websites, as the search engine ranks them in the lower section. A high-speed website is directly proportional to better conversion rates. Now let’s discuss the importance of website speed.
Why is Website Speed Essential?
The present generation is all about speed, and therefore, business owners thrive on making a high-performance website at all costs. Here are some reasons for investing in website speed.
There are several studies with the confirmed fact that website speed helps in enhancing the conversion rate. The Google algorithm found that customers like to stay and be loyal to a website when it renders a high speed and performance. The high performance enhances the morality of the website, as they need not wait for a longer time compared to a slow website. People do not like to spend time on a slow website and instead leave it though the website has good potential. Therefore, your website must render high performance and speed to attract and retain customers.
Waiting for long load times and insufficient response time of a website develops a poor user experience. Users get frustrated, and the loading time provokes them to leave the site and application. Numerous websites provide product and service similar to you; therefore, it is mandatory to take care of your customers. Once a user leaves the website due to poor experience, the entire website and business suffer. The Google algorithm keeps track of the bounce rate (number of people leaving the site) and rates.
The percentage of users who leave the site only after viewing the website’s front page is known as the bounce rate of the particular website. This occurs mainly due to the slow loading speed of the website. When a website takes more than a few seconds to load, users click away from the site and thus add the bounce rate. According to a post by BBC, the website mentioned that it lost more than 10% of the total users with every added second to load the page. Thus, you can witness how a slow-performing website affects the entire business.
How to Improve the Website Speed?
In this segment, you will find appropriate ways to enhance the website’s speed that will lead to the enhancement of your business. Here are some best ways to speed up and improve the conversion rate:
Minimize the HTTP Requests
Almost 80% of a website’s page load time is taken to download different aspects such as images, scripts, and stylesheets. All these aspects sent HTTP requests to the server for the completion of the download. So more the components on the website, the more will be the duration of page loading. If you need to minimize it, you need to evaluate the number of HTTP requests your components are sending, as this will help develop a benchmark. Use the browser’s Developing Tool to see several requests of your site in Google.
In synchronous loading, the entire process is done in a specific sequence one by one, taking a considerable amount of time. In contrast, in an asynchronous process, files are related or similar to load at once. This helps in lowering down the time of loading the page.
Shorten the Time to First Byte
You can also increase the speed of your website by optimizing the time just after clicking the link. After clicking the link, it takes few seconds to start loading. This is where you can also optimize the performance of the website. TTBF or Time to First Byte is the time taken by the browser to get its foremost byte of data. The browser takes data from the server, and Google advises the expert to bring down the TTBF to less than 20 ms. As front-end developers are responsible for the website’s performance, the owner must also take care of this server-side.
Gaurish Technologies is a renowned website developer that confirms the entire factor, which leads to a better and robust website. They have professionals and experts who have years of experience to solve any issues regarding the website’s performance. Some well-known foreign and regional websites are loyal clients who depend on them for every bit of websites.